Toyota - Market Trends Essay Example | Topics and Well Written Essays - 750 words

Toyota - Market Trends - Essay Example As a case in point, Toyota is suffering a bit as a result of its success with the baby-boomer generation in North America. It has come to be seen as Moms and Dads car. As a result, younger car buyers are seeking a more modern alternative; some are turning to Honda, others to Volkswagen. Toyotas challenge is to retain its positioning as dependable but as relevant to the lives of younger buyers. If Toyota fails to achieve this balance, it may suffer the same fate as Buick (Eugel 2008). There is a demand for new clean cars and hybrids manufactured by Toyota. Each year, Toyota sold 1.5 million hybrid vehicles. Reduce customer overall costs and efforts in terms of time involved in searching, acquiring, and using the new product. Simplify the purchasing process, make it convenient and a pleasant or entertaining experience overall. When several competitors use this same approach the linkage between brand and message is weakened. Along these lines, VW, Toyota, and Subaru all target young drivers. demand is heated by unique brand image of Toyota. Market saturation may have set in and investment spending may not be warranted. However, it is possible that a brand with a high BDI can make inroads in a high CDI area if the brands market share is relatively low. Once current user opportunities are exhausted, focus centers on nonusers. This shift typically does not mean that marketing support for current users is abandoned. Often, a segmentation strategy is implemented whereby support is given to current users as well as to nonusers (Kageyama and 2008). Recent years, a great impact on Toyota and its product range have climate-related regulations and â€Å"voluntary† measures demanded improved efficiency of new vehicles. The state are already thinking about complementarities between market-based measures and traditional regulation. Regulations for automakers are especially vital in Europe, where efforts to implement the Kyoto Protocol have revealed that some

Perfect competition and the consumer Essay Example | Topics and Well Written Essays - 1000 words

Perfect competition and the consumer - Essay Example Thus the firms within this market become price takers. Freedom of entry: The market has a number of firms hence the entry into this market is absolutely open to all as the existing firms are unable to stop the new entrants. This however affects the market in the long run as the time taken to start a new business is time consuming. Perfect Knowledge: In these types of markets the producers have complete knowledge of the market. The producers are aware of all the aspects of the market like the prices, quality, and availability of product. The different competitions in the market affect the consumers in a number of ways. Every market has a structure very different from the other and the affects on the consumer are varied. In the assumptions that are mentioned above, it is clear how the market functions. The effects of perfect competition markets are many. Consumers of this market have a variety of choice since the product that is produced within these markets is homogenous i.e. identical products (Corchon, 2001). This gives the customers a better variety of choice and the customers do not need to choose between brands. Also since the companies are price takers, the chances of the companies charging extra for the product is completely mitigated and consumers can be sure of the pricing of the products. Also in these markets the consumers are fully aware of the prices, quality and availability of goods and cannot be cheated. This gives the consumers an upper hand as they are completely aware of the market conditions and the products within the market. In the case of monopoly, there is only one firm in the market. This makes the firms price makers. In this type of market the consumers do not have a wide variety to choose from hence they require accepting whatever is available in the market. This type of market structure is not very beneficial to consumers since the choice of products is not available and the